Expo Cycle is Canada's annual Bicycle Trade Association show and the 2007 event took place from September 9-11 at Place Bonaventure in Montreal.

North American SwissStop distributor Helvetia Sports exhibited in booth 519, showing the full line of SwissStop brake pads. The display included the North American unveiling of the new SwissStop Disc 21 (Magura Louise 2007 compatible) and Disc 22 (Avid Code/Code 5 compatible) disc brake pads.