Switzerland's Fabian Cancellara has won the 2010 edition of Paris-Roubaix. Cancellara rode carbon wheels for the event, using brake pads which included SwissStop's Yellow King. The Yellow King pads could also be seen on bikes from Team Cofidis and Katusha's Filippo Pozzato. Photos and more tech at cyclingnews.com

Cancellara's winning bike

Team Cofidis

Filippo Pozzato